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Will the Lexus NX be able to outsell its German rivals?

11826 Views 18 Replies 4 Participants Last post by  toyotafan
6


As we patiently await the reveal of the production NX at the Beijing Auto Show, I thought it would be interesting to take a look at what the NX will be competing against, and how it will measure up. The NX will be competing against vehicles like the BMW X3, the Audi Q5, and the Mercedes-Benz GLK. Let's take a look at these cars and their sales numbers to get a better idea of what the NX will be dealing with.

BMW X3



The BMW X3 sold 5,658 units in 2013. That makes it the worst selling in this segment when you compare it to its fellow-German entrants.

ENGINE 2.0L I-4
POWER 240 @ 5,000 rpm
TRANSMISSION 8-spd w/OD
0-60 8.9 seconds
DRIVETRAIN all wheel
MONTHLY PAYMENT $751 - $847
SEATING 5 passengers
CARGO 63.3 cu.ft.
MPG 21 City / 28 HWY
MARKET PRICE (FAIR) $38,122
INVOICE PRICE $36,615 - $41,310

Audi Q5



The Audi Q5 was the best selling of the three cars we are looking at here. In 2013 it sold a total of 7,547 units.

ENGINE 2.0L I-4
POWER 220 @ 4,450 rpm
TRANSMISSION 8-spd auto w/OD
0-60 9.1 seconds
DRIVETRAIN quattro all wheel
MONTHLY PAYMENT $704 - $878
SEATING 5 passengers
CARGO 57.3 cu.ft.
MPG 20 City / 28 HWY
MARKET PRICE (FAIR) $36,273
INVOICE PRICE $34,690 - $43,247

Mercedes-Benz GLK



The Mercedes-Benz GLK just edged out the BMW X3 in order to come in second in this little comparison. It sold a total of 5,979 units in 2013.

ENGINE 3.5L V-6
POWER 302 @ 6,500 rpm
TRANSMISSION 7-spd w/OD
0-60 6.4 seconds
DRIVETRAIN rear-wheel
MONTHLY PAYMENT $707 - $745
SEATING 5 passengers
CARGO 54.7 cu.ft.
MPG 19 City / 26 HWY
MARKET PRICE (FAIR) $35,063
INVOICE PRICE $34,856 - $36,716




Now the question is whether or not the Lexus NX will be able to rival the sales figures that the Germans are putting up. We don't have anything to go off of for sales figures so we will just have to compare the speculated specs of the production NX in order to make a prediction.

Lexus NX





The Lexus NS will likely get a turbocharged four-cylinder engine and a hybrid power source as options. The trubo-charged four will displace 2.0-liters and utilize a twin-scroll turbocharger, an exhaust manifold integrated into the cylinder head, and Toyota's D-4 Sport and direct fuel injection. No power figures were discussed by Lexus execs but you could expect something around 225-250 hp, the industry norm for sporty 2.0-liter turbo fours.

I think a big part of the equation is what the NX will look like. It needs to find the right balance between aggressive and mass market appeal. My guess is that it will match the sales of the GLK and the X3, but I don't think it is going to challenge the Audi Q5.
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There is a chance

Lexus has beaten the Germans before

They can do it again.
like mentioned above, there's a chance, still hard to tell. We haven't even seen the production model yet. Still too early to tell
If the NX sees anywhere near the same amount of love as the RX as seen i think its already in the bag...

X3 does about 30K units per year
GLK does about 24K per year
Q5 does about 25K per year as well until '13 when it did 40K...

While the RX is a segment above and moves about 100K units per year...
It might be tough for it to see that same sort of love, the segment the NX is stepping into is saturated so who really knows how it will do.
Id say my favorite german design is the GLK

what about you?
It might be tough for it to see that same sort of love, the segment the NX is stepping into is saturated so who really knows how it will do.
Well its not exactly like the RX has the segment to itself. Its facing stiff enough competition from the Acura MDX, Merc ML, BMW X5, Audi Q7, Infiniti QX60/QX70

MDX averages about 50K units per year
ML averages about 30K per year
X5 averages about 35K per year
Q7 averages about 19K per year
QX60 averages about 30K per year (only 1 full year)
QX70 averages about 10K per year (FX in its hayday topped out at 30K)

For some reason the RX just gets that much love...
lexus has a huge market

asian people love the RX (no racism intended - but its true)

9/10 RX350s I see on the street. Asian people driving..
lexus has a huge market

asian people love the RX (no racism intended - but its true)

9/10 RX350s I see on the street. Asian people driving..
This is true.
Most RX's I see have asians driving them, if not, it's some high end german SUV. The rest drive domestic.
sometimes i feel like invoice price is a joke

isnt it convenient invoice is always 2k cheaper than msrp?
Yup, and lets not forget the mark up that sometimes happen. I'll laugh if they try to mark up the NX
depends on the dealer

but its not a surprise to see it happen anymore

man eat man world
depends on the dealer

but its not a surprise to see it happen anymore

man eat man world
If they do, people will just go to another dealer, not sure how much that will hurt a dealer. But i'll laugh and just walk out
agree on the walking out

i dont over pay for anything.

thrifty ftw
agree on the walking out

i dont over pay for anything.

thrifty ftw
Thats the best thing to do, they do want your money and you just need to be tough with them. Just have to play the game right.
Do you think that the NX will sell more than the RX since it is in a lower segment that is cheaper, or does that not really translate to sales numbers in the end?

I think quite a bit depends on the final design of the NX, but ultimately it will see a lot of people flocking towards it at first. I feel like the concept of the NX has succeeded in creating a good buzz for the car.
i would assume so

but we dont know what sort of features the NX will have at this point or how much it will sell for
you're right there just about NOTHING out their on it.
im hoping they will release some information soon, been without any updates for too long
i was originally thinking it would come out at the geneva show but i guess now
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