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Discussion Starter · #1 ·


Celebrities have been helping out in the launch of new vehicles for a while now, and now we have will.i.am of the Black Eyed Peas helping to launch the Lexus NX. He will be a part of a launch event taking place on Sept. 24th in Paris.

will.i.am is involved in more ways than just the one launch even t though. He will be a part of an advertising campaign which will be premiering on Sept. 17th. The advertisement will feature a remix of will.i.am's song "Dreamin' About the Future."

Lexus will also reveal a one-off NX that was designed exclusively by will.i.am. Not many details on this yet since it hasn't been revealed, but it should be cool to see a Lexus NX that is different from the rest regardless.

will.i.am said of the collaboration, "As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me. The team at Lexus applied the same vision to the ad -- showcasing how the NX impacts the design of the world around it."

Check out this video that features will.i.am, the Lexus NX and his song "Dreamin' about the Future."

Do you think that celebrity endorsement really does much for car sales?

 

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Celebrity endorsements help generate interest, buzz, excitement, etc. I would buy if the product met my needs, not because someone endorsed it.
 

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Celebrity endorsements help generate interest, buzz, excitement, etc. I would buy if the product met my needs, not because someone endorsed it.
Indeed, but the worth is unreal. I mean I find it worthless yes, but to a good chunk of people the endorsement acts as a symbol.

Not I will buy X product because Y person said so, but because Y person represents the type of people I want to associate with. Subtle shift, powerful outcome...
 

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Discussion Starter · #4 ·
Is will.i.am actually going to drive this car though? that is the part that gets me. He is only there because he's paid to be. It's not like he looked at all the cars and then decided to endorse this one because he liked it best.
 

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Indeed, but the worth is unreal. I mean I find it worthless yes, but to a good chunk of people the endorsement acts as a symbol.

Not I will buy X product because Y person said so, but because Y person represents the type of people I want to associate with. Subtle shift, powerful outcome...
This is very true.
 

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Discussion Starter · #8 ·
I'm pretty interested to see what this one off NX that will.i.am designed. I wonder how far he went with it. Will it look totally out there, or will it be more tame? I get the feeling that he would do something pretty out there.
 

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I'm pretty interested to see what this one off NX that will.i.am designed. I wonder how far he went with it. Will it look totally out there, or will it be more tame? I get the feeling that he would do something pretty out there.
i'm hoping it will be something more tame but with the the NX's original styling they might want to d something "out there"
 

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Discussion Starter · #10 ·
i'm hoping it will be something more tame but with the the NX's original styling they might want to d something "out there"
It's not like anyone is going to be able to buy this one-off model so that lets them go a bit crazy on it. There is a lot that they could do -- body work, paint, interior. I wonder what direction they will take it.
 

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paint and fender work seen in the teaser...



Its for fashion week, don't expect it to make much sense...
 
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