Celebrity endorsements help generate interest, buzz, excitement, etc. I would buy if the product met my needs, not because someone endorsed it.
will.i.am will launch the Lexus NX at event on Sept. 24th in Paris
Celebrities have been helping out in the launch of new vehicles for a while now, and now we have will.i.am of the Black Eyed Peas helping to launch the Lexus NX. He will be a part of a launch event taking place on Sept. 24th in Paris.
will.i.am is involved in more ways than just the one launch even t though. He will be a part of an advertising campaign which will be premiering on Sept. 17th. The advertisement will feature a remix of will.i.am's song "Dreamin' About the Future."
Lexus will also reveal a one-off NX that was designed exclusively by will.i.am. Not many details on this yet since it hasn't been revealed, but it should be cool to see a Lexus NX that is different from the rest regardless.
will.i.am said of the collaboration, "As a musician and an entrepreneur, I want my ideas and my presence to impact the world around me. The team at Lexus applied the same vision to the ad -- showcasing how the NX impacts the design of the world around it."
Check out this video that features will.i.am, the Lexus NX and his song "Dreamin' about the Future."
Do you think that celebrity endorsement really does much for car sales?
1 - 11 of 11 Posts
paint and fender work seen in the teaser...
![]()
Its for fashion week, don't expect it to make much sense...
Its for fashion week, don't expect it to make much sense...
1 - 11 of 11 Posts
