Lexus NX Forum banner
1 - 7 of 7 Posts

·
Registered
Joined
·
800 Posts
Discussion Starter · #1 ·
Will.i.am has teamed up with Lexus to create a special edition NX as part of the Striking Angels campaign to launch the new car. This special edition NX should combine elements from the worlds of music, design and technology. Will.i.am has proved himself to have quite the artistic eye, so I'm sure he will come up with something good.

“Whatever I do, I want it to be striking. I want to innovate and revolutionize, and my partnership with Lexus on the Striking Angles campaign is no different,” the artist said. “Inspired by our shared philosophy in design, we’ve been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people’s imaginations.”
There will also b e a short film to go along with the special edition model. it will be accompanied by will.i.am's new song Dreaming About the Future.





 

·
Registered
Joined
·
1,067 Posts
might be time for them to take a page out of what JLR does and that is to do short films which still highlight the vehicle and keep it as the star rather than what Lexus has going on here which isn't a great attempt at all, poor execution.
 
1 - 7 of 7 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top