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The US is expected to be one of the biggest if not the biggest market for the NX, China is expected as a close second. That could pose a problem for us.
China will shell out much more per vehicle than American consumers are interested in, where do you think Lexus would prefer to sell more NX's?
China will shell out much more per vehicle than American consumers are interested in, where do you think Lexus would prefer to sell more NX's?
Back in the spring, a source at Lexus told TTAC that one of the biggest issues with the upcoming Lexus NX would be getting allocation. While the United States was expected to be the biggest market or the NX, China would also be competing for volume. The fact that the NX could be sold at a much steeper sticker price in China meant more profit for Lexus, and a stronger case for allocating more units to that market.