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Discussion Starter · #1 ·
Tokuo Fukuichi, Toyota's global design chief, was promoted to head the company's Lexus division. Despite the promotion, Fukuichi will retain his responsibilities as chief officer of design for all of Toyota's automotive brands.

Fukuichi is known for taking design risks and encouraging experimentation with new concepts.

"Toyota's problem was that it had too many filters," Fukuichi said in 2012 after the company began to change its design approach, reducing the number of executives involved in design review. "When you have that many people weighing in, you end up developing cars by eliminating the negatives, not by creating something positive, by taking risks."

Toyota Motors CEO Akio Toyoda has called for the design team to bring more character to future Toyota and Lexus vehicles. He wants the brands to be seen as a leader rather than a follower.

 

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Fukuichi is known for taking design risks and encouraging experimentation with new concepts.
i like that.

"When you have that many people weighing in, you end up developing cars by eliminating the negatives, not by creating something positive, by taking risks."
with great risks come great rewards

 

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Discussion Starter · #4 ·
The weird thing is I think Lexus is already doing great at being innovative with its designs. Its Toyota that needs the help with its designs. This guy has an awful lot of responsibility now. I feel like if Toyota does well or not he will get the credit/blame.

I wonder what the first vehicle to be designed under his watch at lexus will be. Do you think we will be able to tell he had more of an influence?
 

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Even toyota is improving, just look at the new Corolla. They took a sedan that was boring as ever and turned it into something fun that actually looks great inside and out!
 
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