Toyota North America CEO Jim Lentz says Lexus lost out big time by building the RC instead of a three-row crossover. I'll tell you what Jimmy, go moan to Akio because I'll guarantee Jim Lentz has zero pull in terms of product development vs the big man.
Jeff Bracken:“In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first,” said Lentz, who has stationed himself at an office in Texas as Toyota prepares to move its headquarters to a new corporate campus here from Southern California.
He added: “Strategically that’s a more important vehicle to have than necessarily a lower volume, higher priced image product.”
They both speak from a volume first, growth is king approach, which is ass backwards in this day and age. Consumers buy 'experiences' and 'emotions', YoY sales growth just isn't sexy to the consumer.Lexus wouldn’t confirm last week whether such a vehicle is under study, but dealers have been clamoring for it. “Third-row seating is the No. 1 issue we hear from dealers,” Lexus division chief Jeff Bracken told Automotive News last year. “We feel like we’re missing a 35,000-units-a-year opportunity. We’re working hard to rectify that.”