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Purchaser Demographics Thread

35416 Views 50 Replies 40 Participants Last post by  hsvnx
As the first NX from Lexus, I presume that the NX is going to draw a different buyer demographic than other Lexus models.

I'm curious on the age or age group that some of the people on this forum fall into. Is the NX skewing younger than the average Lexus buyer, or at least the average Lexus RX buyer, now that a smaller crossover is available?


Please post whether you've:
•Ordered a Lexus NX
•Plan to buy (and in approximately how many months
•Just exploring

As well as your age, and anything else you're willing to share that will allow all of us to paint a more accurate picture on just who exactly is buying the NX. This can be a fun thread.

Me:
•25 years old
•Plan to buy in about 5 to 6 months
•This will be my first Lexus, so the NX is definitely a gateway vehicle to the Lexus brand in my case
•Engineer
•Technology enthusiast
1 - 20 of 51 Posts
I plan to buy a 300h as soon as it is available in the Boston area. I am 62 and have had an infiniti for the past 9 yrs. this would be my first Lexus. The NX appeals to me as a luxury cross over that is good for road trips my wife and I plan to take after I retire next year. Plan to pay cash, keep it for 10 yrs and benefit from the fuel efficiency. I too am an engineer and have spent 40 yrs with a high tech company so NX does have geek appeal
Planned to buy ... exploring
40 y/o...medical field...techy.
i'm 40 years old and an HR manager.
I have yet to get one, but it's one of the top vehicles on my list!
Interesting to read the replies already, let's keep it going! So far it appears everyone here aside from myself is 40 and above.
Demo's

•45 years old
•Plan to buy in about 6-12 months
•This will be my first Lexus, so the NX is definitely a gateway vehicle to the Lexus brand in my case
•Sales
•current vehicle Toyota Prius
42, Field Technician Sup. Plan to buy something as soon as the price is released for the NX, whether or not it is a Lexus. If we buy the NX, This will be our first Lexus, we had purchased Honda, Toyota, Nissan in the past, This is our first step up to a "Luxury" brand. Also considered, RDX, GLA, X3, and the BMW i3...........Dont know how that got in the running...LOL. I think the "Younger" Gens like the German brands. I have a friend whos sister is in her early 30's and she didnt even consider Lexus, Acura or Infinity. Only Mercedes and BMW. They are looking at what kind of cars that would make them look/feel good driving and if they can afford the Lease, not how long it will last. JMHO.
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•45 years old
•Plan to buy in about 6-12 months
•This will be my first Lexus, so the NX is definitely a gateway vehicle to the Lexus brand in my case
•Sales
•current vehicle Toyota Prius
Or maybe the prius was the gateway vehicle to the lexus brand ;)
28
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motorcycles are too impractical to be ridden everyday any more.
I'm 24
male

Cool to see how there are both younger and older folks who are looking to buy the NX. I bet Lexus is happy about this.
64, male, retired engineer. Planning to replace my '04 RX330 within 5 months. Want to travel more dirt roads to take pictures.
•49 years old
•My 300h F-Sport will be delivered this month
•This will be my first Lexus, replacing a Volvo XC70 D5
•Engineer
•Technology enthusiast
I`m 71, bought my NX in Vienna-Austria to replace my 2013 RAV4.and
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Seems like the NX is appealing to young families and also empty-nesters. Cool how it appeals across generations like that.
Seems like the NX is appealing to young families and also empty-nesters. Cool how it appeals across generations like that.
IMO i think it's perfect for a growing family with young ones. Good enough cabin and cargo space.
I`m 71, bought my NX in Vienna-Austria to replace my 2013 RAV4.and
wait you have one, as in, in your possession, NOW?

Pctures please and thank you!!! ;)
I am 57 and currently own a 2010 RX.
No kids.
Realtor
Going to wait till the madness dies down then buy one.
Lexus is good at working the bugs out quickly on the first model year.
Pricing will have a lot to do with my decision of weather to buy an NX or not.
Pre-ordered a NX 200t AWD F Sport (Region build)
Put down a $500 refundable deposit on 10/22/14
$1500 discount off the MSRP
I'm #2 on the list at my local dealership for a F Sport.

49 years old
My First Lexus
Cyber Security Officer
Pre-ordered a NX 200t AWD F Sport (Region build)
Put down a $500 refundable deposit on 10/22/14
$1500 discount off the MSRP
I'm #2 on the list at my local dealership for a F Sport.

49 years old
My First Lexus
Cyber Security Officer
Nice! Did they tell you how much longer it will be till your vehicle arrives?
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