Many have speculated that Lexus might follow in the footsteps of Mercedes-Benz and Audi by creating a sub-$30,000 sedan. Such a vehicle would compete with the likes of the Mercedes-Benz CLA and the Audi A3 Sedan.
Lexus has said that it has no plans for a vehicle like this though. Mark Templin, executive vice president of Lexus, says that they may offer a car under $30,000, but it wouldn't be a Lexus, it would be a Toyota. Templin says that what the Germans are doing is not luxury, and other publications like Consumer Reports and USA Today agree with these sentiments.
So at least we know that Lexus isn't going to be joining this race to the bottom.