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But now that they have associated their vehicle with a beat of some kind, I have higher expectations fort heir sound system. If I'm playing a similar song in my car, I want to hear every beat.
 

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But now that they have associated their vehicle with a beat of some kind, I have higher expectations fort heir sound system. If I'm playing a similar song in my car, I want to hear every beat.
Starting to think there might be some connection with this, the heart beat graphics and the image Lexus had before of its brand.

All of that which makes me wonder what will be next?
 

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I can see that happening with the next generation Lexus LS and even their next flagship coupe, if they want to be a top brand in those two categories, making moves like that could be wise.
But of course there are other priority areas for them.
 
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