[TheLex]

Not sure if anyone has seen this yet but wouldn't this be fun to do and it'll give drivers a chance to practice their driving skills.

 

[David]

This was brilliant, acting as a great way to capture his audience and get them interested in the Lexus brand or at the very least get that message in their head.

 

[TheLex]

But now that they have associated their vehicle with a beat of some kind, I have higher expectations fort heir sound system. If I'm playing a similar song in my car, I want to hear every beat.

 

[Kennedy]

But now that they have associated their vehicle with a beat of some kind, I have higher expectations fort heir sound system. If I'm playing a similar song in my car, I want to hear every beat.

Starting to think there might be some connection with this, the heart beat graphics and the image Lexus had before of its brand.

All of that which makes me wonder what will be next?

 

[TheLex]

Imagine if Lexus goes the route of Bently and have their future models include a Naim sound system? you'll basically be driving around in a surround sound theater.

 

[Kennedy]

I can see that happening with the next generation Lexus LS and even their next flagship coupe, if they want to be a top brand in those two categories, making moves like that could be wise.
But of course there are other priority areas for them.