American Lexus dealers will be getting a facelift. The biggest shift should be the transition from 90's Lexus gold emblems to a modern platinum logo...
he appearance change calls on dealers to renovate their dealerships in order to create what Lexus spokeswoman Allison Takahashi called “a new progressive luxury exterior design.” Lexus has been using the platinum color logo on its Web site.
Dealers can select one of three templates for the exterior design. By contrast, the Toyota brand uses a cookie-cutter approach, essentially one architectural template for all its dealerships.
Takahashi would not provide a list of changes that are planned for Lexus’ dealer body. However, she said the luxury brand’s design team is working one-on-one with each dealership.