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American Lexus dealers will be getting a facelift. The biggest shift should be the transition from 90's Lexus gold emblems to a modern platinum logo...

he appearance change calls on dealers to renovate their dealerships in order to create what Lexus spokeswoman Allison Takahashi called “a new progressive luxury exterior design.” Lexus has been using the platinum color logo on its Web site.

Dealers can select one of three templates for the exterior design. By contrast, the Toyota brand uses a cookie-cutter approach, essentially one architectural template for all its dealerships.

Takahashi would not provide a list of changes that are planned for Lexus’ dealer body. However, she said the luxury brand’s design team is working one-on-one with each dealership.


very modern...
 

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Seems like a good move. I think that it is important to have all the dealerships look like they are cut from the same cloth. I wonder what the three templates are.

Seems like lots of companies are planning changes to their dealerships, so this doesn't come as a huge surprise.
 

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because the new trend is modernization

keeping the 80s looks around isnt going to help you sell cars
Lexus must have updated their dealerships since the 80s. If not than it is no wonder why they are doing this now. I think that the buying/dealership experience is an important part of getting people to buy your cars. People want everything from the car to the dealership to extol the Lexus brand and image. You are buying an idea, not just a vehicle.
 

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was reading an article about this new lexus design for dealerships and there was a q&a involved

short bit about the NX

We're seeing a four-cylinder turbo coming in the NX compact crossover. Is a four-cylinder turbo a proper engine for a luxury car?

The market is shifting, and the turbo four will be geared toward a younger buyer. It goes into the IS as well, and that car is for a step-up luxury buyer. If we execute it properly, like BMW did with its turbo, we want to be sure it's the right one for the brand.
 
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