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Lexus is developing a new flagship vehicle that will likely be a SUV or a crossover. Lexus Division General Manager Jeff Bracken told reporters this week that Lexus is planning the launch of a second high-end vehicle.

"It doesn't have to be a sedan," Bracken said, igniting speculation as to what form the new model will take. SUVs and crossovers are hot. Truck-based SUVs can still be quite successful, as Land Rover and Cadillac have proven, but Lexus only plays in the high-end space with the soon-to-be-replaced LX and the division is already scrambling to add more rows to its existing crossovers in an effort to fill gaps in its lineup.
This could also be a hint towards a production version of the Lexus LF-LC coupe.

Whatever it is, it will be revealed in January.

http://www.leftlanenews.com/lexus-considering-escalade-challenger-89302.html
 

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Sort of seen this coming, they want to compete with the Germans or at least act as a great alternative, slotting in a vehicle into a segment Germans already see potential in should play well for Lexus, even infiniti if that's something they're interested in.
 

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Both options are possible but they will need to move again from the current designs a new flagship so that it doesn't look like their current models. Though I highly doubt they'll come out with a new hybrid any time soon. Lexus expected that less than 10 percent of NX customers will choose the hybrid so why go that route again?
 
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