Some of you are probably already aware of this but I have just recently discovered that Lexus has been partnered with the USA drama suits for all five seasons.
Not sure if the Lexus NX was on the show at any point and I don't think I would watch all five season again just to try and spot it but Lexus' advertisement partnership seems to have been effective so far.
According to AdWeek 'Suits' has boosted the Lexus brand awareness by 22%. Lexus has even incorporated Patrick Adams into one of their ads: http://www.ispot.tv/ad/7vn5/lexus-usa-network-promo
Statistics aside, do you think their advertisement campaign with Suits is effective or should they follow Mercedes Benz and go with the Jurassic World method?
Not sure if the Lexus NX was on the show at any point and I don't think I would watch all five season again just to try and spot it but Lexus' advertisement partnership seems to have been effective so far.
According to AdWeek 'Suits' has boosted the Lexus brand awareness by 22%. Lexus has even incorporated Patrick Adams into one of their ads: http://www.ispot.tv/ad/7vn5/lexus-usa-network-promo
Statistics aside, do you think their advertisement campaign with Suits is effective or should they follow Mercedes Benz and go with the Jurassic World method?