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Discussion Starter · #1 ·
What an NX looks like when photographed by a $45k camera :D

In November of last year, Swedish camera manufacturer Hasselblad teamed-up with automotive photographer Ripley & Ripley for a workshop with amateur photographers and the Lexus NX 300h.

This photo was the end-result of the full-day course, and was shot with a $45,000 USD Hasselblad H5D-200c MS camera.

(You can visit the Lexus UK blog for more details.)
Source: http://lexusenthusiast.com/2015/02/26/lexus-nx-photographed-by-45000-hasselblad-camera/

 

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which came first the chicken or the egg? Is it the Camera or the operator...

I am fisherman, therefore I fish. I fish, therefore I am fisherman...
 

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It is a great picture. I never realized cameras could get that expensive. I just wonder how much better a $45k camera is than a $10k camera. Eventually it seems like it is more about the photographer and lighting than the camera itself.
 

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Discussion Starter · #5 ·
It is a great picture. I never realized cameras could get that expensive. I just wonder how much better a $45k camera is than a $10k camera. Eventually it seems like it is more about the photographer and lighting than the camera itself.
How much better is a $45k car is than a $10k car?
:D Get it now?
 

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Not quite a similar circumstance there.

I'm no photography expert so I'm sure there are big differences in quality, but I wouldn't know at this point. I suppose a more expensive camera is not going to be able to get off with just making it look nicer so that it costs more.
 

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It is a great picture. I never realized cameras could get that expensive. I just wonder how much better a $45k camera is than a $10k camera. Eventually it seems like it is more about the photographer and lighting than the camera itself.
You are correct about the photographer and the lighting. Additional lighting was used to illuminate the NX. The camera used is a medium format so it has a big sensor to capture details and a lot of megapixals so it can be printed huge and still be sharp.
 

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Discussion Starter · #8 ·
I come from a photography background and while just having an expensive camera won't guarantee making something look nicer, it sure does offer the range of adjustability and the foundation that someone who knows how to use the camera and understand exposure, ISO, etc... can work all of that to their advantage to a greater level.
 

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Is this even a story? Are these cameras used regularly to photograph vehicles, or is this actually a special occasion?
 

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So the other day I was watching a documentary on sharks (cool, i know) and they were using a underwater camera that was crazy. I then realized how expensive cameras can get.
 

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Yes, underwater cameras not only have to have waterproof housings but housings able to withstand water pressure, which increases with depth.
 

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Yes, underwater cameras not only have to have waterproof housings but housings able to withstand water pressure, which increases with depth.
And lighting needs to be more powerful in order to go through the water. It's pretty impressive when you see those things.

My friend and I were saying that any occupation put underwater is pretty cool. Underwater welder, photographer, explorer, etc... Very interesting and demanding occupations.
 
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