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Discussion Starter #1
So AutoExpress reveled new info just this morning regarding the LF-NX.

http://www.autoexpress.co.uk/lexus/nx/85642/lexus-nx-4x4-shaping-battle-audi-q5

Lexus has revealed that its new NX crossover will arrive in the UK in October, and prices are expected to start at around £30,000 – putting it in close contention with its Audi Q5 and BMW X3 rivals.
So when looking at that 30K UK MSRP, I went and checked up on the X3 and Q5 UK pricing.

X3 starts at 30,990 GBP
Q5 starts at 31,365 GBP

Consider that in North America the X3 begins at $39K and Q5 Starts at $37K, so assume a North America price point of $35-38K USD...

What do you think?
 

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good info.
$35k is a good starting range, even lower would be better, like $2k lower. But of course they can give some options and pricey packages to make it more like the competition
 

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I'm hoping for $34k MSRP. I am just thinking that they are going to want it to be significantly cheaper than the RX350, and that still places it above it competitors from other brands. They wouldn't want to price it too far above what Audi and BMW are doing.
 

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Discussion Starter #5
good info.
$35k is a good starting range, even lower would be better, like $2k lower. But of course they can give some options and pricey packages to make it more like the competition


of course, and a $33K base has its advantages from an advertising standpoint
 

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They can make it as low as they want

it'll just come with nothing standard

cloth seats. basic radio. no backup camera. plastic rim covers. no xenons.
 

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The IS250 came pretty basic.



Though this was the previous model. Not sure if the new IS has as basic of an interior.

So its not impossible. Depends how they want to market it

I believe the CT also comes very basic as well.
 

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Discussion Starter #9
Lexus is not going to dump a stripped bare entrant into the hottest segment in the industry right now. Name of the game is base equipment in the luxury compact crossover, everyone is shopping on bang for buck. Offering a stripped bare vehicle with an option everything strategy is only going to push potential clients to other brands with more defined base packages...
 

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I only mentioned that Lexus has done it in the past

If you guys want this car to be low 30k
Lexus isn't going to give you everything standard sorry.

Be realistic folks.
 

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Yup.
Anyone who wants this for under $30k clearly doesn't know what the brand is about and has no idea what they do.

This is going to be north of $30k to start. More like mid $30k's
 

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Discussion Starter #14
I don't think anyone in this thread suggested a MSRP below thirty. The consensus seems to be somewhere in the $30-35K range.

And no one is expecting everything standard. But a healthy list of standard equipment works miracles for getting people in through the door. Especially if yor rivals are offering much of the same equipment as options. I'm looking at you Audi, BMW, Mercedes...
 
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