[Kennedy]

NX is taking the lead!

Lexus leads this year’s U.S. luxury automotive market in new vehicle registrations despite being third in sales behind Mercedes and BMW — from Bloomberg:
Those registration numbers show 106,549 for Lexus, 103,581 for the BMW brand and 103,393 for Mercedes, according to IHS Automotive, which collects the data from state records.
Sales reported by the automakers for the four-month period showed Daimler AG’s Mercedes with 107,344, BMW AG’s namesake brand with 105,444 and Lexus, with its new NX compact crossover, with 103,056.
The difference between registrations and sales is caused by vehicles being reported as sold when delivered to dealerships instead of only to consumers. Lexus is the only brand out of the three that had more registered vehicles than sales.

https://lexusenthusiast.com/2015/06/16/lexus-leads-u-s-luxury-vehicle-registrations-in-2015/

 

[mister]

So that means that the Germans are sending cars to dealerships that aren't being sold whereas Lexus is selling cars faster than they are replacing them at dealerships?

 

[Kennedy]

So that means that the Germans are sending cars to dealerships that aren't being sold whereas Lexus is selling cars faster than they are replacing them at dealerships?

The quoted part already explained this.

 

[mojo]

^ so in other words deflect to authority because you have no opinion or knowledge otherwise? Sweet.

Makes sense as the Germans are busy bashing themselves to bits for the sales crown. Not sure if Lexus keeps its title for long. Merc has new SUV's hitting the market this year which look to clean up. They're still missing the C coupe volume etc... BMW should get a boost from the new 2 series van...

 

[David]

Just to make it clear, registrations are actual cars in customer's hands.

 

[mister]

I'm just wondering if the Germans do this on purpose to inflate their sales numbers. Or is it a just by chance type thing?

 

[Kennedy]

Good chance they did it on purpose.

 

[mister]

Do the companies actually care that much about who sells the most luxury cars in the US? It seems like it might be more of a media thing that the brands don't care about. I just don't think that it translates to more sales in the future. I don't see the benefit of winning, other than the fact that you sold a lot of cars.

 

[mojo]

there battling for sales crowns, bragging rights, yes they will, yes they do....