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Discussion Starter · #1 ·


With all the numbers from 2015 now tallied and recorded, Lexus has had its best sales year ever. Lexus sold approximately 652,000 units in 2015, which represents a 12% increase in sales over the brand's 2014 sales.

Lexus executives point towards the NX CUV and the RC coupe, both in their first full year of sales, as the driving force behind the brand's sales growth. Additionally, the redesigned ES, RX and LX models contributed greatly to the brand's 2015 sales.

Lexus International Executive Vice President Mark Templin said of the brand's 2015 results:

“2015 was an amazing year for Lexus International. In addition to the new and redesigned models in our stable, we began rolling out our most advanced vehicle safety portfolio – Lexus Safety System +, and began ES production in North America. Our entire vehicle line-up design has evolved to be more bold and emotional, and our brand initiatives are resonating as an extension of the Lexus ownership experience. We appreciate luxury consumers taking notice and honoring us with a fourth straight year of double digit percentage growth.”
Here's a look at the regional breakdown of Lexus' 2015 sales

North America was the most significant sales region for Lexus in terms of volume accounting for 368,000 units (up 12 percent). Second was China with around 88,500 sales (up 14 percent).

And some other interesting breakdowns

Lexus has also been seeing success with its hybrid models. Those accounted for 149,000 units of overall sales (23%).

Compared to the German luxury brands, Lexus still falls short of he competition in terms of volume, but the brand had one of the best year-over-year sales increases, beaten only by Mercedes-Benz. Lexus saw a 12% increase while Mercedes-Benz saw a 13% increase.

http://www.carscoops.com/2016/02/lexus-annual-sales-rise-by-12-per-cent.html
 

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Not surprised at all, the NX served a real need in the market, it was only occupied by the Germans (which few want to touch) and then Infiniti, which was aging and most coming to the end of their production cycle.

Lexus knows when to act.
 

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Discussion Starter · #3 ·
I think the NX is doing well because it is different from its competitors. Not everyone will like it, but there are a lot of people who do to the exclusion of what the other brands are doing.
 

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I think the NX is doing well because it is different from its competitors. Not everyone will like it, but there are a lot of people who do to the exclusion of what the other brands are doing.
So far the only reasons for not liking it from what i've seen is design. Those folks don't like the new design language overall. Mostly a hate it or love it situation.
 
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