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Lexus is tied with BMW as the top two considered brands for luxury shoppers
Keep in mind it was only a study sampling 1200 shoppers in the US...or Lexus, this has been a huge bounce back from a first quarter slide that briefly took them down below brands like Infiniti, Audi and Mercedes Benz. They have gone from 6% of US likely car buyers saying they would consider the brand in mid-February to 16% currently.
Combined with possessing the second highest levels of luxury car category brand health with potential buyers as measured by YouGov BrandIndex, Lexus is well positioned for a memorable spring to summer season.
