During a presentation earlier this month, Toyota CEO Jim Lentz mauy have given the world a peak at the Lexus NX in its production form. Lentz briefly showed an image of a toned down version of the LF-NX concept that was on display in Frankfurt last September. The spindle grille has been toned down a bit and some of those really intense contours seem to have been smoothed out a it, but the vehicle has kept the same silhouette.
"We don't want to copy BMW and we are certainly not chasing BMW and Mercedes volumes. Our focus is to keep the brand very individual," explained Richard Balshaw, the director of Lexus' British arm.
What do you guys think? Has it lost some of its mojo, or has it just become more mainstream?