Join Date: Dec 2013
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“In hindsight, if I was making this decision 10 years ago, seeing what I see today, the three-row [crossover] probably would have been the better play to come out first,” said Lentz, who has stationed himself at an office in Texas as Toyota prepares to move its headquarters to a new corporate campus here from Southern California.
He added: “Strategically that’s a more important vehicle to have than necessarily a lower volume, higher priced image product.”
|Lexus wouldn’t confirm last week whether such a vehicle is under study, but dealers have been clamoring for it. “Third-row seating is the No. 1 issue we hear from dealers,” Lexus division chief Jeff Bracken told Automotive News last year. “We feel like we’re missing a 35,000-units-a-year opportunity. We’re working hard to rectify that.”|
Dealers want everything right. They'll ask for a convertible pickup truck if they know they can line up a sale, so sometimes its not always best for the brand to respond explicitly to what the dealers ask for. I think we'll probabaly see a three row something next. I'm surprised they didnt give the RX the option at least, but the two big boys are the next to go. I wouldn't be surprised if one of them is killed in favour of a 2 row and 3 row single model, like the Escalade and Escalade plus (or whatever the bigger trim level is called)
It does seem like Lexus listens to their dealers a bit more than they should perhaps. Dealers are also asking for a 3-row crossover, so lets just hope that they have done the market research and everything so they don't end up walking back their decision again. It doesn't look good when a company admits a strategic mistake like this. I think they just should have kept their mouth shut.
Actually, it's good when a company knows where they have gone wrong rather than one that stays stuck in what they think was right.
Now they know what to do, time for them to get too it.
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