Join Date: Dec 2013
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Todd Turner, analyst with Car Concepts who drove the new NX at the media introduction here, said Lexus' split image of luxury and sportiness "makes more sense than what Mercedes is doing by going downmarket."
"The sportier vehicles will influence the less-sporty luxury stuff," Turner said. "Lexus is maintaining the integrity of the brand."
^ that's a great way to put it,
Lexus almost has no choice but to upscale the RX, pushing it up segment is what they can to do ensure the future success of the badge.
But with that, wouldn't it overlap to the GX, people might see the GX as a waste of money since you can go for the RX which is likely going to share some similarities and still be cheaper to run.
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